How Consistent is Your Brand?
The importance of having a style guide One reason for Michael Jackson’s and Lady Gaga’s success is the distinctive brand identity they consistently projected. Michael’s sequined glove and Lady Gaga’s...
View ArticleEmail Marketing Subject Line Dos and Don’ts Explained
Guess what? There is no secret sauce for the ultimate subject line. Bummer, I know. In my last post, I talked about subject line best practices, such as “telling” what’s in the email rather than...
View ArticleGet Personal: The Personality Differentiator For More Business
IMAGE SOURCE Why should I hire you? What makes you unique from competitors? How are your services better than theirs? These are the common questions that marketers ask when developing a marketing plan....
View ArticleReveal Yourself in Your Professional Bio
Does anybody but their mothers actually read the biographies of the accountants at your CPA firm? You bet they do! In fact, the bio pages are some of the most-read on the sites of professional services...
View ArticleIt’s Time to Give Thanks
It’s time to give thanks. Year-end finds many of us reflecting on the past year, both from a personal as well as a professional perspective. We look forward to celebrating the holidays with our family...
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Cardio And Strength Training For Your E-Marketing
In my last post we explored the benefits of having a healthy supply of unique and engaging content to strengthen the core of your e-marketing activities. Your body needs regular maintenance to stay...
View ArticlePublic Relations: More Than Just a Press Release
While marketing strives to generate sales by increasing awareness of your products and services, public relations (PR) aims to build goodwill by increasing awareness of how your firm benefits the...
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Halloween Marketing Can Be Scary Good For Your Brand
Are you using Halloween to its maximum potential in your marketing efforts? You don’t have to be in retail to take advantage of one of the most popular holidays of the year in your marketing strategy....
View Article‘Tis the Season for Professional Services Holiday Marketing
‘Tis the season to be stressed. The holiday season is intrinsically overwhelming, whether you are a marketer or a frazzled shopper. It seems like the pace of life is ratcheted up a notch during the...
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More Tips To Help You Create A Healthy E-Marketing Program
In my last post I went over the framework of a healthy email campaign. When crafting your messaging, you should create healthy emails that are more likely to get delivered and read, actionable emails...
View ArticleGive Your Email Newsletter a Quick Year-End Facelift
As the holidays approach and we are on the verge of a brand new year, take a moment to think about how you could give your professional email newsletter a quick design facelift. Something as simple as...
View ArticleSanta’s Eight Marketing Reindeer Share His Secrets to Successful Marketing
An Interview With Santa’s Agile Marketing Reindeer Team Santa Claus has one of the most memorable and beloved brands in the world. He has persisted through economic recessions, depressions and wars,...
View ArticleSanta’s Eight Marketing Reindeer Share His Secrets to Successful Marketing
An Interview With Santa’s Agile Marketing Reindeer Team Santa Claus has one of the most memorable and beloved brands in the world. He has persisted through economic recessions, depressions and wars,...
View ArticleOut With The Old, In With The New
We are at the beginning of a brand new year, and I’m still getting used to writing 2014 on everything. I truly enjoyed the holiday season, but I am pretty happy to pack up my twinkling lights and back...
View ArticleAstroturfing is Not the Answer
If your accounting firm is like most companies, by now you’ve got one or more reviews on a user review site such as Yelp, CitySearch or Google Local. The idea behind these sites and the many more of...
View Article5 Strategies for Making an Impact with Public Appearances
An opportunity to make a media appearance or presentation at an event is a chance to powerfully boost both your firm and your personal brand. These moments are hard to come by for most of us, and...
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The Dissection of a Truly Disgusting B2B Email
Apparently, Ginny Soskey of HubSpot’s Inbound Marketing blog fame and I not only think alike, but we also get the same spam. Early this morning, as I was perusing my blog feeds, I discovered her post...
View ArticleWhat the Super Bowl XLVIII Commercials Can Teach Us About B2B Branding
Let’s face it: branding is important. Coca-Cola® understands what their iconic red and white logo and ad campaigns do for their Americana appeal, and Budweiser® understands what Clydesdales and puppies...
View ArticleHow to Maximize Webinars for Successful Lead Generation
Not that long ago, I attended the Annual Webinar Benchmarks webcast sponsored by On24 and they shared some very interesting statistics and best practices gleaned from the 10,000+ webinars that they...
View ArticleA Great Website Is Your First Marketing Priority
Marketing your small or medium-sized accounting firm entails a very long list of tasks, but making a fantastic website should be the number one entry. It’s tough to keep up with marketing if you’re a...
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